We all heard about the importance of e-commerce websites— The main issue is to rank your website higher in the Google SERP. For this, you have to implement— well-defined SEO and content strategy. Google has smart crawlers—specifically designed for a particular work. It has a separate algorithm for various skills— to rank a website higher in the google ranking against different keywords.
Bigcommerce SEO is a great forum to rank your website higher in the SERP. Bigcommerce SEO strategy should be tactfully implemented— to your website. One thing should be quite clear to you—for ranking your website higher— you need high-quality content and a well-implemented SEO strategy. The e-commerce businesses are always striving to rank their website—higher in the Google SERP. You can’t imagine the difference— to the number of clicks and visits to your webpage.
In this article, we are going to discuss— the importance of Ecommerce SEO.
Google ranking criteria:
For the implementation of an effective Ecommerce SEO strategy it is important for you to perfectly understand, How Google ranks websites and blogs? This is really important for designing a successful SEO strategy. People usually have not completely understood the weighting and priority of Google.
Various factors on which Google rank a website are as follows:
- On-Page optimization and Page Content(28 %)
- The site trust, authority, optimization(19 %)
- Quality of the page Backlinks websites(15 %)
- Anchor text of the backlink profile(13 %)
- Social media graph matrix ranking( 13 %)
- Traffic and click-through data(7 %)
- Registration, Hosting, and performing data(5 %)
Ecommerce Ranking Factors
You have to recognize the fact that when somebody is ranking higher in Google’s SERP because it is not a just by the chance incident. It is actually the total commitment and effort of the organization against a particular keyword.
Most of the people would read this article—rather say! Alas, it is a bit misleading or against the facts. This is due to the fact, we don’t know—How is Google ranking the pages? Believe me, Nobody knows about the exact process of the Google ranking system. It is a secret! It is one of the most vibrant debates around the world and among SEO professionals.
Most of the professionals would say that they exactly know the criteria of the Google ranking system— as they had observed a change in their ranking due to a pattern. Google implemented a complicated algorithm to rank the webpage on the priority list of the above mentioned factors. Google gives points and scores against each of the above criteria and ranks a website. The more points a website generates—the higher the ranking of the website would be in the SERPs of Google ranking.
The importance of SEO for your ecommerce website:
Ecommerce SEO is a necessity— nobody can deny it, it is the continuous effort of the SEO team of an organization. Most important to rank higher than your competitor— in the Google SERP. You have to tactfully display the product description of your website— so everything would be elaborated in your product description. Customers are usually attracted to a product presented in a great manner on an ecommerce website. Entrepreneurs are always in pursuit of ranking their websites higher in Google SERP.
Everybody is doing SEO these days— the main focus is on the implementation of a strategy. You can achieve three types of media by practicing your SEO strategy— which are the Earned media, Owned media, and Purchased media. Every organization is striving for earned media when users start to share your content on websites and blogs—it can be great for you.
People would also share your content on social media—it means others are advertising for you and providing references to your website. This would generate the backlinks and traffic on your website. Your SERP ranking would be boosted exponentially.
The other thing organizations are always looking for— is organic traffic. There can be various sources of organic traffic.
The importance of Unique content for your SEO campaign:
Firstly, “Content is the king” the unique and original content can do wonders for your website’s SERP. You can say— all your SEO campaign is to market your content on various forums. Google always weighs heavily— the presence of unique and original content on a webpage.
Organization producing unique content— exponentially prosper in the SERP ranking.
Does everybody know why unique content attracts a lot of traffic to your website? The content can be a research article, an image, or a video. SEO experts always emphasize effective content for their digital marketing campaigns.
Posting well-structured content for your brand is the best marketing strategy to upgrade your SEO campaign. It would be one of the most effective ways for branding your product.
Why SEO managers rate content higher:
Most of us can’t completely understand the value of content and here is an example to illustrate the value of well-researched content. SEO managers always—in search of the Backlinks— what happens if people Backlinking your blog or website— you don’t even know that— Is this amazing for you! It is the essence of the unique content. If you have produced a well-researched article— now you have posted it on your website.
Now everybody studying that article wants to share it due to the quality and information. Because then they have to link back the article to your website. Is it amazing for you? This is the power of unique content— What is the other way to advertise your brand? People would ultimately visit your website—due to the fact “it is a lead-generating content”. Then what, they would rather purchase your product and services as it also boosts market positioning of a company.
Keywords research for the ecommerce website:
Keyword research is the most important factor in implementing and effective SEO campaign. If you have poorly selected your keyword— your SEO campaign would be badly affected by this poor selection of the keywords. All the pages of your websites rely heavily on keywords selection. Companies running Ecommerce websites—always try to tactfully select their keywords. There are some strategies for selecting the right keywords for your website.
- Select keywords— according to your product and services. You should try to select a keyword—which is product-focused. Product-focused keywords help to rank your page. This page would be perfectly clustered around your product.
- Use the long-tail keywords— these keywords boost your chances to uplift your SEO campaign. For example, use “Kitchen accessories near me”—in place of “ Kitchen accessories”. The “Kitchen accessories” is a more generalized search as compared to the “Kitchen accessories near me”. Therefore it will also bring more sorted and targeted traffic to your website.
- Use the “keyword search tool”—it can dramatically simplify the procedure for you. When you are choosing a “keyword search tool”, you can search for keywords that are the best rank in the SERP. When you implement those keywords on your website. As a result people then can easily find your website on the internet. These search tools also help you in analyzing the ranking of various keywords. Using a search tool can be a worthwhile experience.
Conclusion
In today’s world of digitalization, if you are getting continuous traffic to your website. It can be an earning organ of the business—rather than the actual business of the organization. The content of your organization should be informative and unique—everybody loves to read and share the content of your organization.
The organization successfully produces unique content—always get higher points and Google ranks these websites higher in their SERP. Everybody knows the strategies—it is the continuous effort and hard work lack—when you have to rank your website for a longer period in the Google SERP.
