Social Media is one of the most engaging forms of advertising for users. Thanks to having profiles in social media, we can significantly influence the recognition of our brand, as well as the sale of a product or service. So if you plan to start a business or take care of personal marketing, your presence in social media is mandatory.
Instagram meets the expectations of its users by constantly improving and adapting applications to the needs of its followers. Instagram allows you to publish photos and videos in a very fast and easy way. Their publication takes a short while, and in addition, we have the ability to process the posted materials. Instagram surprises its users with the tools it provides. Color filters, hashtags, insta story publication – these are just a few of the amenities that this platform provides. All this so that our recipients could create a close-knit social group.
Why is it worth starting the promotion with Instagram?
Instagram is at the forefront of popular social media. It is engaging and easy to use. The statistics speak for themselves, engagement per user is 4.21%, which means that Instagram’s popularity exceeds Facebook 58 times more and 120 times more than on Twitter. In 2019, the number of new Instagram users in the United States grew by 6.7%. The portal is becoming more and more popular all over the world. The number of users visiting Instagram is 2.5 billion per month. Instagram is a marketing tool with an extremely large reach, it is a free advertisement that should be used by every ambitious entrepreneur.
How does the Instagram algorithm work?
Instagram has never officially revealed how its algorithm works. However, in 2018 he gave us a hint showing what assumptions it is based on, and what should be paid attention to in order to gain popularity and gain as many followers as possible. What have we learned?
The application is based on user activity, the more time you spend on Instagram, the more it will reward you for it. The algorithm promotes content similar to our interests and it is not only about the accounts being followed. The content displayed is also affected by interactions with profile posts that we do not track.
What influences the Instagram posts I see?
- Interests – Instagram sends you content that matches those you reacted with
- Relationship – Content from users you interact with will be displayed first
- Time – you will see the posts with the earliest ones
How to get Instagram followers and increase popularity?
Although Instagram is a free application by default, we have to pay for certain activities. One of its limitations is that users with a business account can pay for the ad themselves and thus gain likes and new followers. How to proceed to avoid this?
- Use hashtags – Instagram gives you the ability to categorize your post using as many as 30 hashtags. This is a free chance to get likes under a photo or video and get new followers. Choose hashtags so that they describe what is in the photo in the most detailed way possible. Remember that there are also forbidden hashtags, using them on Instagram will limit your reach or block your account. You can check the list of banned hashtags using the HasztagBan application.
- Activity – interactions with other users play a big role in making your profile stand out. Respond to comments, ask questions, create polls, like posts, add engaging stories and take care of your fans.
Publish high-quality photos and videos – Instagram was created to please the eye with a beautiful image, do not forget about it and only post good quality posts.
How to get followers on Instagram?
Creating an Instagram profile – which one to choose, private or corporate? The first step in starting your adventure with advertising on Instagram should be deciding which profile to choose. When deciding on a company profile, we must be aware that it will be linked to our Facebook account. This will allow us to choose the industry of our activity and will allow us to complete contact details. An additional advantage of having a business profile is checking the statistics that give us information about our recipients. Thanks to this, we can also create sponsored posts. Choosing an Instagram profile picture should be crucial because it is the first thing that catches the eye of our website visitors. It may be our company logo or a hallmark. The correct description is the basis of our business. It should be unique and distinguish us from the competition. A few words about our company, contact number, and e-mail address, website address are necessary what should be found in it.
Create your public profile, thanks to which followers will be able to freely navigate your account and you will reach a larger group of recipients. Try to answer the questions asked regularly, it’s important to take care of your fans.
How to stand out on Instagram?
If you want to get followers on Instagram, you have to really do it. Think about the characteristics of the persona, define your audience – think about what content will be interesting for them, focus on their interests and goals.
What to post on Instagram?
And now the most important part, which is the published posts. Remember that the photos and videos you intend to publish are of high quality and carefully selected. Posts should be added regularly at times when your users are most active. If you also have accounts on Twitter, YouTube, or Facebook – inform your recipients about it. This way you will also gain fans on other social media.
Create an Instagram Marketing Strategy
Your actions on Instagram cannot be spontaneous and reckless. Gaining new followers is a long-term process that requires time and dedication. The high quality of photos and videos as well as interesting topics translate into statistics. Schedule a schedule for adding posts, such as two posts a day at the same times at regular intervals. It is worth planning the posts so that nothing can surprise us.
