As a small business owner, you want to make sure your potential customers can find you online. That’s where Search campaigns in Google Ads come in! In this post, we’ll cover what a Search campaign is and how it can help your business.
In general terms, a search campaign places ads near the top of the search engine results page whenever someone types something into Google with terms related to what you offer.
Think of it as a shortcut for getting your business in front of people who are searching for what you do.
Search campaigns work SEO company in Mohali best when you have a business name (or similar) URL that people can quickly type into Google. After that, just fill out the Google Ads information form to get started! Read on to learn more about what to include in your ad, what you can expect from your ads, and how to create them.
What is a Search campaign?
If you already have a website, then you already probably know that the quickest way to get people to your site is through search engines. Dialing into your website and clicking on links can take time, and some people even use a search engine to find the right store for what they want.
When someone types something into Google, AdWords shows them the most relevant ads. Within your Google Ads account, you can create an ad that appears in the top search results whenever someone types in something related to what you do. In other words, it’s like having a billboard for your business on Google’s search results page.
A Search campaign is done at the account level, so you can make it part of your current campaign or add it to a new one. You can also create more than one ad for each search campaign.
We recommend spending some time to create a campaign and ad that are “above the fold” of the search results, even if it means paying a little more per click. It could really pay off!
How Do Google Ads Work?
Google Ads is a pay-per-click ad platform. When someone searches for what you do and clicks on one of your ads, you pay the cost of the click.
The ads in Google Ads come in all shapes and sizes (ads in different colors, categories, fonts) and display on every web page Google has to offer, including YouTube videos, news articles, text ads (on many websites), and more. Some of these ads are basically ads you would create on Google, while others come into play through AdWords’s algorithms. The more you spend in your campaign, the more likely you are to get a click from someone who is seeing your ad in all of these places.
For example, if you change your business name (or happen to have a typo in your ad), then you’ll want to make sure that change is reflected across all of the ad copies.
How Are Ads About Search Campaigns In Google Ads Created?
When you create a search campaign SEO company in Mohali, it’s really just like creating the ads for other campaigns. You start by filling out information about your business and selecting keywords that are relevant to your services or products.
You can then add a picture, description, call to action (CTA), and more to your ad. Once you do that, you can select whether people will see your ad when they search for “refresh” or “clean air conditioner filters” or anything else related to what you offer.
The difference with a Search campaign is that it only focuses on those terms. For example, if you advertise bacon, your ad might show up for searches like “best bacon.”
Google Ads’ algorithms will then show your ad to people who are searching for similar terms, but Google won’t guarantee your ad will show up for every search related to what you do. It just displays on the most relevant searches.
How much does Google charge for ads?
The cost of your ad depends on several factors, but you can typically expect to pay about $2 per click for a competitive keyword. If you add the word “free” or a number, then it becomes less expensive. It’s best to spend some time researching what your competitors are doing before deciding on your budget.
There are also strategies you can use to make your ads more appealing to the search engine. If you’re not getting clicks, then you can test out different headlines or descriptions for your ad. These are a great way to get more clicks!
Keep in mind that there’s an additional cost for managing your campaign with SEO company in Mohali, but it’s a small price to pay for making sure your ads show up when people search for what you do.
How can I learn more about the search campaign ads in Google Ads?
You can use the Ads Tab in your Ads account to see all of the search campaigns in your account. Click on an individual ad, then you can click on Details for an option that shows you the estimated cost per click.
