YouTube is a powerful marketing tool and a fantastic social media platform. You can connect with a significant portion of the world’s population through this online video hub, which enables people and businesses to upload their video content for free. YouTube statistics demonstrate just how effective it can be.
You can use YouTube to advertise just about any product or service because of the sheer number of users, the variety of videos uploaded there, and the wide range of searches people conduct on the site. You can bet that creating YouTube videos for your brand will prove to be a useful marketing strategy regardless of your industry.
#1. Statistics for Daily Active Users on YouTube
So, how many people use YouTube? The solution might surprise you.
As of 2021, according to official YouTube statistics and data, there were more than 2.24 billion users of this video platform. The website hosts live streams, YouTube “shorts” (very brief snippets), and regular video content.
Every minute, 694,000 hours of content are streamed on YouTube, which has generated more than $28.84 billion in ad revenue. The platform’s endurance and the tenacity of its users are demonstrated by the fact that so much revenue is generated from ads alone.
YouTube is the first place you should think about uploading your marketing content because so many people are waiting to watch it there.
#2. The second-Largest Social Media Platform Is Youtube.
These days, YouTube serves as a social media platform and a video hosting site. Users now use YouTube for more than just videos as the app has grown. Even though that is still the site’s main focus, visitors can also interact with others in the comment sections of the videos, watch “Shorts” posted by their favorite content producers, and even sign up for channel memberships.
Users are more likely to watch multiple videos when they visit a website because active YouTube users use the platform more than ever before. Additionally, a user may be directed to your video by the YouTube algorithm as the subsequent video to watch.
This is one of the factors contributing to YouTube’s massive and expanding user base.
#3. The Second-Largest Search Engine Is Youtube.
YouTube is the second-largest search engine in the world, which may surprise you.
You can search on Google or YouTube for information on how to do something, details about a historical period, or reviews of products you’re interested in purchasing. In either case, a YouTube video on that subject will probably be shown to you!
This is one of the reasons for-profit companies post educational and helpful videos on their YouTube channels to increase engagement and increase the value of their website to potential customers.
So how well-known is YouTube? It outperforms every other search engine that Google doesn’t run because of its enormous popularity!
#4. Users Of Youtube Prefer Mobile To Desktop
These days, cell phones are much more than just phones. They serve as our means of personal communication, work tools, gaming consoles, and windows to the internet. This implies that anyone looking for a YouTube video is likelier to do so on their phone than on their computer.
As cell phone screens have gotten much larger in recent years, mobile use of YouTube has only increased. Except if you want to treat those videos like a movie, there isn’t any advantage to using a laptop or computer!
YouTube now receives more than 70% of its traffic from mobile devices.
The statistics on YouTube users indicate the enormous potential for our company. The next step is ensuring that the video you share on your YouTube account is of a high standard and offers something worthwhile to your viewers.
Fun Facts of YouTube Marketing
Marketing is huge on YouTube. All the major brands engage in it, as do the smaller ones; occasionally, the latter performs better. More people might watch your video than one made by a major brand like Nike or Microsoft if it addresses a need that customers and viewers have and is professionally made and educational.
That’s what makes social media and YouTube so great.
Additionally, you can profit from your videos. The YouTube Partner Program estimates that annual ad revenue exceeds tens of billions of dollars and is steadily increasing. Pre-roll skippable ads were found to be the most successful type of YouTube advertising in 2019, according to 29% of advertisers. YouTube rose to the fifth most popular social media platform for marketing in 2020.
- Utilize your YouTube account more.
- Powerful is YouTube.
- incredibly potent
Additionally, you can market your company similar to the major brands with better videos.
At Visionary Web Studios, we create broadcast-quality videos that meet a demand from the public, assist you in telling your story and give viewers a clear understanding of the caliber of the goods and services you offer.
